PPC Ads & Remarketing

Pay per click (PPC) advertising is a quick and effective way to start driving traffic to your site.  Google has over 3.5 billion searches a day and we are able to leverage all of those potential clients searching for your fitness facility.  Facebook has over 1 billion users and has 1.39 billion monthly active users as of December 31, 2014.  Through these 2 mediums we are able to effectively target your potential client.

Using Google ads we are able to target anyone in your demographic that is searching for your services (personal training, fitness club, bootcamp, etc).  When they search for your service, your ad will appear as a sponsored ad at the top of the search results.   Every time a visitor clicks on your ad, you will incur a small fee.  Using extensive research, UFM creates the ads, implements the keywords and refines the landing page to ensure the optimal return on investment (ROI).  UFM will continually manage the ads optimize the cost per click (CPC) and conversion rate on your site.

With Facebook ads, we are able to target your target market by

• age
• gender
• geographic location
• interests
• relationship

Using these parameters, UFM will drive targeted traffic to your website and measure the ROI.  Our strategies include using the optimal ad copy and images to attract the user to click on your ad.

Google retargeting allows you to show your message to those who have already visited your site.  Many times, a visitor to your site will not convert into a member on the first try.  The retargeting allows you to follow up even without any of their contact information.  UFM will create the message and ad consistent with your philosophy and show this to your prospects to stay top of mind.

This marketing is a sure fire way to turn your prospects into qualified leads and bring them into your fitness business!

Similar to the Google display network, Facebook allows you to remarket ads to those that have been to your website.  The Facebook ads will show in the news timeline which is where users spend 40% of their time on Facebook.  This ad will allow you to target the message to get the prospect interested in your services once again.  We have found that showing a customer social proof in these retargeting ads to be the most effective method to date.

Interested in learning more about how we can help you rise in the search engines?  Feel free to call us at 303-803-7177 or simply fill out the form to the left.