While you’re busy helping all of your clients and members reach their goals and follow though with their resolutions, don’t forget to set your own goals for your fitness business marketing as well.
Adjust this list according to your specific needs or use it as inspiration to create a list of your own.
- Learn something every day. Guess what? You’re already doing that by reading this! Congratulations on reaching your first goal! When you wake up in the morning, or before you go to sleep, or at 2:00 in the afternoon when you need to relax, grab a book or an article or plug in your earphones and listen to an audio book. If you make it a point to learn one thing every day this year, think of how much smarter you’ll be one year from now.
- Organize Your Office. Nothing kills productivity faster than walking in to your office with stacks of papers piled up on your desk, file folders all over the floor, and sticky notes everywhere. Make it a point to organize and unclutter your office.
- Delegate more tasks, more often. I’m as guilty as you are. I think no one else can do as good a job as me so I tend to take on more than I should. Write out the tasks you do on a regular basis and find someone to do those tasks that don’t absolutely need your assistance.
- Know your numbers. Have one of your gym’s staff members send you the most important numbers every day. They can tell you how many total check-ins there were, how many training appointments, how many prospects visited, how many new members, and their progress toward reaching their monthly goals.
- Be more consistent in your marketing. This is incredibly important. Your team should be involved in community events, talking to prospects, introducing current members to your other offerings, distributing print marketing and gift cards and business cards. Never stop marketing your fitness business.
- Add social media to your marketing plan – Whether you like it or not, the world has gone social. Make sure you have, and are using, a Facebook page for your gym. Make sure you are getting online reviews, make sure you are blogging and tweeting and Liking and participating in anything you can. Not only will you connect with your members where they hang out, Google will also notice all of the social activity surrounding you.
Remember that a goal is really just a dream unless you put it within a system and put measurable objectives in place. So for example, to accompany each of the goals above, your goal could be: read one article every morning, organize one area of your office every Friday at 2:00, Have 25 different marketing systems in place at all times, post one new Facebook status update every Monday and Wednesday.
No matter what is on your list, always remember that imperfect action is better than perfect inaction. Lots of people set goals. Very few actually take action on them. I encourage you to just pick one of the things from this list and make it a point today to implement it.